Who we are

We are AWL Baby!

For Little babies, by Moms with big hearts.

Our mission is simple: to turn the daily dressing routine into a joyful experience. With stylish, affordable pieces crafted with love, we ensure that every outfit and accessory reflects our belief that dressing should be fun, not frustrating.

Each piece is thoughtfully crafted to include innovative utility features, making dressing newborns easier for us busy moms.

Created for you and your little ones, by us with our little ones.